SEO for Business Growth: A Real-Life Perth Success Story
For a successful business expansion, SEO is essential. A good search engine optimisation plan will help attract potential customers to your business by making it more visible in organic search results. This is through the use of specific, well-ranked keywords, as well as other indicators. The better a website is optimised with words that relate to your business, the higher the traffic it will receive. The best way to build trust is through a reliable, accessible site, and it is the fastest way to generate leads.
This is especially important for small businesses that have to compete against larger companies that have more money to spend on digital resources and an already established consumer base. If you’ve been thinking of employing professional SEO services in Perth to boost your business but haven’t quite made up your mind, take a look at one of our real-life success stories.
SEO Success in Perth: Middle Swan Solar
Middle Swan Solar, a high-end solar installer in Perth, wanted to attract more customers online. But despite the quality of their offering, they did get the traction they wanted online, thus depriving them of leads daily. Even after hiring several digital agencies to revamp their website and content through SEO strategies, the company had barely noticed a difference. But here at Planted Web Design, we took a different approach, and it worked.
The Problem
Based in Midland, Perth, Middle Swan Solar wanted to broaden its customer base and attract high-quality leads for its business. They offer bespoke solar solutions, but were struggling to reach the right potential clients. Over the course of six years, they had spent thousands of dollars on specialised SEO services but didn’t see the boost to their online presence they had hoped for, with minimal quality leads generated.
Naturally, they began to lose faith in digital agencies and doubted their abilities to truly make a difference. The website was the biggest issue because it was poorly designed, quite inaccessible to digital users and didn’t properly articulate what the business offered. What Middle Swan Solar needed was a completely new digital approach, guided by specialised SEO strategies, that could reliably attract the right consumers to its services.
The Goal
The company needed to reach a higher-calibre client base that could afford its premium products, so the main goal was to increase online visibility. To attract the demographics they wanted, we needed to reframe Middle Swan Solar as a premium installer of solar panels, batteries, and other system components.
SEO helped the business rise above generic content and into its own niche. Before this, Middle Swan Solar was starting to lose confidence in SEO strategies, just like many other businesses that had had bad experiences with digital agencies. We turned that idea around and made them believe that SEO actually works when properly implemented.
The Process
The website was the key area of concern, and it had to be thoroughly revised to achieve the client’s desired outcome. New web pages were designed to demonstrate various services, and the company blog was updated with relevant content containing keywords the business was targeting. We constantly monitor the business-relevant keywords and update them on the website to keep everything as current as possible.
We also managed to get some citations in business directories, which meant more people were likely to learn about the company’s existence, and we had posts as guests on high-ranking websites with links that directed lead users to the company site. This online redesign enhanced the site’s appearance, functionality, and quality, leveraging SEO to attract specific audience groups and position the company as a reliable industry leader.
The Results
In December, just before engaging our services, Middle Swan Solar received 3 calls, 9 website clicks from its Google Business Profile, and only 160 visitors to the site through paid ads. There were also no website enquiries, despite a small amount of online traffic, which made it clear that potential customers were either not discovering the site or not liking what they found on it.
However, after contacting Planted Web Design and engaging our SEO services, the website received over four calls and over 200 digital visitors, most from organic search. In the first month, the website instantly received over 200 visitors and has consistently received more since. Their stats immediately improved after we implemented the changes.
After the second month, those numbers had risen again, with 299 users accessing the website to make enquiries and calls. The results were instant. We have now been working with Middle Swan Solar for 10 months, and the website now regularly receives between 10 and 15 high-quality enquiries per month.
The Future
Those numbers will continue to rise in the future, thanks to the resources, changes and insights that we provided. On top of a noticeable increase in online traffic and conversions, Middle Swan Solar has made many sales from enquiries generated, resulting in over $35,000 in revenue and putting them in touch with the premium consumers they had struggled to reach before.
Their site has also improved its ranking in organic search results, putting them in a better position to attract future customers. The more keywords the business targets for the service, the higher its visibility on Google. This further enhances the business chances of attracting clicks. Middle Swan Solar is in the process of expanding its web content in a bid to boost those numbers, which are in accordance with the search engine optimisation strategy as laid out by Planted Web Design.
SEO Marketing in Perth
If you are willing to make your own trip down the SEO route and develop your business, we can assist. At Planted Web Design, we know what it takes to deliver high-quality SEO marketing and can provide professional-level, personalised results that make a difference. By developing a business-specific SEO strategy, we will transform your business from an underdog neglected by the online market into an impressive contender.
Your website’s performance will greatly improve with our assistance. Our methods of SEO are all result-based and grow with your business objectives. Contact us today to learn more about how we can assist you in expanding your business, and immediately increase your customer base