How To Build A Contact Page That Gets Enquiries
Most Contact pages quietly bleed enquiries. You ask for too much, hide the phone number, and leave people unsure what happens next.
In this guide, you’ll build a page that feels effortless: clear Call and Enquiry CTAs, a short, accessible form with the right fields and microcopy, and trust signals placed where doubt hits. You’ll also add layered spam protection that won’t hurt conversions, craft a strong after-submit message, and track calls, form submits, and A/B tests.
What Top-Ranking Guides Cover, And Their Gaps
Competitors nail the basics: multiple channels, clear hours, and a visible promise.
Many miss these levers:
- Accessibility details for labels and instructions
- Real “after submit” guidance and next steps
- Spam controls that protect conversion, not just inboxes
- Measurement plans for calls and lead quality
Above-The-Fold Blueprint
A Proven Layout
- One-line promise: “Reply within 1 business day.”
- Two buttons: “Call Now” and “Send Enquiry.”
- Quick details: hours, timezone, and service area
Route Intent
Separate paths reduce misrouted leads:
- Sales: quote form or book a call.
- Support: help center or ticket flow.
- Partnerships: email or lighter form
Forms People Finish
Field Sets That Balance Ease And Qualification
- Local services: name, phone, suburb, service, preferred time.
- B2B: work email, company, role, goal, timeline.
- E-commerce: email, issue type, message, order number, optional.
Microcopy That Raises Submits
Put reassurance near the button:
- “We only use this to reply.”
- “Replies within 24 hours.”
Accessibility Is Not Optional
Use visible labels with proper associations.
Do not use placeholder text as a label. It disappears and harms clarity.
Click-To-Call That Actually Converts
Mobile Patterns
If calls are urgent, add a sticky Call button on mobile. Mobile leads for many sites,
If the decision is slower, offer “Book a Call” beside “Call Now.”
Trust Signals That Remove Doubt
Use A Small, Strong Set
Pick 3–6 items:
- Review summary or testimonials.
- Certifications or memberships.
- Location or service area map.
- A real team photo or named responder
- Privacy note and policy link
Spam Control Without Killing Conversions
Layer 1: Invisible Checks
Honeypot fields catch many bots with zero friction.
Add time-to-submit and single-submit locks. These are low-impact controls.
Layer 2: Validation
Layer 3: Rate Limiting
Rate limiting controls request bursts to protect systems.
Cloudflare rate limiting rules let you define limits and actions.
Layer 4: Modern Challenges
Use low-friction challenges for risky traffic:
- reCAPTCHA v3 returns a score without user friction
- Turnstile can work without showing a CAPTCHA
After-Submit: Keep Intent Alive
Routing And Readiness
Measure And Improve
Tests Worth Running
- 3 fields vs 5 fields
- CTA label changes and button microcopy
- Turnstile vs reCAPTCHA v3 vs honeypot-only
Common Mistakes
- Only a form, with no phone or email
- Too many fields and no reply promise
- Placeholder-only labels
- CAPTCHA on every submit, even for clean traffic
Less Friction, More Leads
Your Contact page is a trust test and a speed test. Make your phone number and email easy to find, keep your form concise, add trust indicators near the button, and prevent spam with layers instead of heavy friction. Then measure what matters: submissions, calls, spam rate, and response time, and keep improving with simple A/B tests.
Book a 15-minute call, and we’ll review your Contact page live, point out conversion leaks, and share a simple action plan you can implement the same day.