SEO Agency Perth: What A Real SEO Plan Looks Like (Month 1–3)
What You Should Get Before Work Starts
A solid agency begins with clarity. You should see these items in writing:
- Your goal and primary conversion (call, form, booking, sale)
- Your service area and priority suburbs
- Your target customers and the jobs they hire you for
- A simple list of deliverables for the first 90 days
If they cannot outline month 1 to 3, walk away.
The Three Numbers A Perth Business Should Track
Rankings are not the goal. They are a signal. Track these instead:
- Qualified leads from organic search
- Conversion rate from organic visitors
- Revenue value per lead or booking
A good agency sets this up with Google Analytics 4 and Search Console.
Month 1: Build The Foundation
Week 1: Audit, Baselines, And A Map
A real month 1 starts with four audits:
- Technical audit (crawl, index, speed, templates)
- Content audit (what exists, what ranks, what is thin)
- Local audit (Business Profile, citations, reviews)
- Competitor audit (who wins, and why)
Then you get baselines:
- Current organic leads and top landing pages
- Search queries and pages with impressions
This is where you also build a keyword map. It links keywords to pages. No page, no target.
Week 2: Fix Indexing And Site Health
Most Perth sites lose traffic for boring reasons. Pages are blocked, duplicated, or slow.
In week 2, you should expect:
- A clean robots.txt and XML sitemap
- Fixes for duplicates and broken canonicals
- Better internal links so Google can crawl deeper
- A speed plan based on Core Web Vitals guidance
Week 3: On-Page Clean Up For Money Pages
Now you tune the pages that make you money. Think service pages and key categories.
Deliverables should include:
- Titles and meta descriptions that match intent
- Clear headings and scannable sections
- Strong above-the-fold copy and a clear next step
- Proof points: licences, insurance, and real outcomes
Week 4: Local SEO Setup That Matches Perth Searches
Perth SEO is often local SEO. That means the map pack matters.
In week 4, a good agency will:
- Tune your Google Business Profile categories and services
- Follow Google’s Business Profile rules for names and listings
- Improve photos, services, and service areas
- Set up a review request system your team can run
The BrightLocal review survey shows many people compare reviews across sites.
Reviews also need to be genuine, which matches ACCC guidance on online reviews.
Month 2: Build Relevance With Content And Structure
Build Or Repair Your Site Structure
Your structure should match how Perth people think.
For example:
- Electrical Services > Emergency Electrician > Subiaco
- Physiotherapy > Sports Physio > Scarborough
- Landscaping > Reticulation > Joondalup
This is not about pumping out thin suburb pages. It is about useful clusters with clear internal links.
Publish Content That Wins “Problem” Searches
Most agencies write blogs that never rank. A real plan starts with proven topics and helpful depth.
In month 2, you should publish:
- One service page upgrade per week
- Two guides that answer common questions
- One local page that explains where you work
Use real photos, simple steps, and examples from your jobs.
To avoid churn, ask for a one-page content brief for every new page. It should list the target query, search intent, the best competing pages, key points to cover, and the CTA.
It should also note internal links, images to source, and any local proof like licences or projects. This keeps writers, designers, and owners aligned, and it speeds up approvals. If you are time-poor, this brief is your shortcut to quality week after week.
Mini Case Study: A Perth Plumbing Business
Imagine a plumber in Morley. They want more blocked drain calls.
Month 1 fixes indexing and rewrites the “Blocked Drains” page. It adds pricing cues and a call button.
Month 2 adds a guide on warning signs and an emergency page. Both pages link to each other.
Month 3: Build Authority And Improve Conversion
Earn Links The Safe Way
Backlinks still matter. The top organic result can earn a large slice of clicks, as shown in Backlinko’s CTR research.
A real Perth plan includes:
- Relevant local citations and industry directories
- Partnerships with suppliers and associations
- Local PR pitches with a clear story
- Fixing unlinked mentions so they link
Avoid spammy link packages. They are cheap, until they are expensive.
Turn Traffic Into Leads
SEO without conversion is a vanity project.
In month 3, you should test:
- Headlines and CTAs on top service pages
- Shorter forms and better call tracking
- Trust blocks near the CTA, not in the footer
Reporting That Helps You Decide
A real SEO report answers four questions:
- What did you do this month?
- What changed in visibility and clicks?
- What changed in leads and sales?
- What are the next priorities?
What Most Perth SEO Pages Miss
Many agency pages talk about “strategy” but hide the plan.
Common gaps include:
- No month-by-month deliverables
- No clear lead tracking setup
- No plan for reviews and the map pack
- No CRO work, even when traffic grows
How To Vet An SEO Agency In Perth
Use these questions on your first call:
- What will you deliver in the first 30 days?
- How do you assign keywords to pages?
- How do you report leads, not just visits?
- What link-building strategy will you never employ?
Ask for examples of real deliverables. Not just screenshots.
Ready For A Real Perth SEO Plan?
A real SEO plan is straightforward: establish solid foundations, create pages that address genuine search queries, and establish trust with tangible evidence. If your month 1–3 roadmap is clear, you can track progress in leads, not guesses.
If it’s vague, you’ll keep paying for “activity” with no outcome. Want a plan you can actually follow? Planted Web Design can audit your site, map your first 90 days, and prioritise the quickest wins, so you know exactly what happens next.