What Is an SEO Strategy and How Can You Use It to Boost Your Business?
A good search engine optimisation (SEO) strategy can be the difference between the success and the failure of an online presence of a brand. Failure to optimise the websites properly cause websites to fade away within the organic results as they are out-competed by other better-equipped organisations. In the case of a small business, internet presence is crucial.
It has been demonstrated that optimised sites with the use of relevant keywords and a search engine-friendly structure and design outperform in search engines such as Google. When typing a query in Google, users are more likely to click on the first results, as it is the most relevant response to that query. To rank highly and gain leads from your website, it is important to develop an SEO strategy.
How Does SEO Work?
The advantage of an SEO strategy is that it enables a website to be matched with what your potential customers are searching for. A website should deliver the right content and portray experience in an area, which creates a positive online presence. It is an efficient means of revitalising a site and making sure it fulfils its purpose of appealing to clients and presenting what a company has to sell.
There are three main types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO focuses on optimising website content, such as titles, headings, meta descriptions, image alt texts and URLs, by implementing relevant keywords that fit the queries likely to be searched by a potential customer.
Off-page SEO, on the other hand, covers all off-site activities related to building a business’s reputation in its industry. This usually includes building backlinks from reputable sources, paying for ads on classified websites, and creating a trustworthy and engaging social media presence.
Technical SEO is not promotion; it entails the technical aspects of a web site, including speed, security, and structure. The website may rank highly in organic search results due to optimised content and a strong reputation, but people will not interact with it unless it performs well. Search engines such as Google reliably index a site and understand its content to rank it, and by enhancing its structure, crawlability, and code, it becomes far easier for Google to read.
Why Is SEO Important?
The key to ensuring your potential customers find you is to utilise SEO techniques. SEO is a component of any online marketing plan and is geared toward attracting the right demographics and building credibility with potential customers. SEO captures the attention of online users, who find what they desire through Google search, and ensures the websites they visit are secure, authoritative, and relevant. SEO matches the search query with the website, ensuring the keywords appear in its content, increasing the chances the website will be viewed. A site will not be found organically on Google without a powerful search engine optimisation strategy.
Does SEO Work for Small Businesses?
The most effective method for small businesses to reach the right individuals is SEO, which increases the likelihood that they will find your website and become customers. Developing an efficient SEO strategy can be time-consuming, but the effort will be justified once the leads that were once considered out of reach are generated. The most significant aspect is the creation of a visible web presence, which is the primary objective of SEO.
Another factor to consider when developing a marketing strategy is cost, given the business’s small size. The costs of paid advertising are high, whereas SEO costs are usually much lower, and a practical plan guarantees results. Most of the SEO tools and packages are not cheap, but still, they would be much cheaper to develop long-term strategies, particularly to small businesses, which are still in the establishment process.
How to Create an Effective SEO Strategy
To develop a working SEO strategy, a business needs to approach the three primary forms of SEO most effectively, addressing its current needs and future interests. The first form of SEO is to conduct industry research, examine immediate competitors, and identify the most significant keywords. Then the contents of a website should be written, edited, and reorganised if necessary, and checked to ensure technical and proper positioning within its profession.
It is a long process, yet rewarding in the end. The process may be challenging to begin with, as identifying an SEO strategy is so time-consuming, yet you will not have to do it alone. Many small businesses find it much easier and more productive to hire an external web design company to help them develop their SEO strategy.
SEO Marketing Perth
Planted Web Design can help you grow your small business in Perth if you want to find more customers and take your business to another level. We know how challenging it can be to compete in a saturated market against much larger businesses, and our expertise in specialist SEO marketing has helped small businesses in Perth convert customers over the years.
Our data-driven approach will help us develop a customised SEO strategy to generate leads and increase your site’s visibility. With our help, your small business can grow significantly and establish an online presence that attracts more organic traffic and drives valuable conversions. The first step in your new, exciting SEO strategy for your business is to contact us today.