Why You Need to Boost Your Search Engine Positioning Today
When you enter a search query in Google, you get millions of search results. Nevertheless, only a small proportion of the millions of websites are placed in the first results. Then, you say to yourself, how do I beat those websites, grab a place in the first position and attract loads of organic traffic? If you want to learn a little more about search engine positioning and its relevance, you are in the right place.
What is Search Engine Positioning?
Search engine positioning is a part of search engine optimisation (SEO). Search engine positioning is the ongoing endeavour to maximise the ranking of web pages in search engines to achieve higher results for a particular keyword.
Search engine positioning will put your website at the top of the search engine results page (SERP) by implementing the following:
- Quality of Content: The more informative it is, the more it relates to the subject, and the easier it is to read.
- Page Performance: The speed which your page loads.
- Relevant Backlinks: The number of high authority sites linking to the pages of your sites.
- Mobile Friendliness: How the page is displayed on the screen of the user, and the ease of navigating through it.
Comparing Search Engine Positioning and Search Engine Optimisation
Search engine positioning is an element of search engine optimisation (SEO) although there is a slight difference in the scope of search engine positioning and search engine optimisation. In short, SEO is an ongoing process that involves a constant effort to refine and improve every aspect of a site. It encompasses page-level optimisation for search engine positioning, as well as domain-level optimisation that affects a website’s domain authority. SEO also involves ensuring the site loads quickly and displays well across various devices, and ensuring the site’s security.
SEO is great for long-term goals to attract more leads online. With search engine positioning, you can focus on the critical pages most likely to be found by potential customers and optimise them. Search engine positioning is a subset of your SEO strategy, focusing on smaller changes over a shorter time frame and delivering faster results. To effectively carry out search engine positioning, you need to have a solid SEO plan in place for your website. You can utilise a positioning strategy to get a relatively low-ranking page on a generally high-performing website to rank higher for your key terms (i.e. your services and location you operate in).
Why is Search Engine Positioning Important?
A recent study found that the top 3 results in the SERPs receive the most organic clicks, thus customers. Your content may be invaluable, but no one will get to read it if it doesn’t rank high on the SERP. By utilising search engine positioning, people can find your business when searching for terms and products related to your brand. The higher the pages on your website rank, the more visibility your business gets.
Google’s first page contains various “SERP Features,” such as featured snippets, video results, “people also ask” boxes, and more. This means that improving your search engine positioning isn’t just about being in the top spot but also maximising the SERPs results to gain as much organic traffic as possible.
Planted Web Design helps small businesses be found online. We also actively work to place your content in high-visibility positions. Search engine positioning not only helps your page rank higher, but also increases the likelihood of a featured snippet. Due to the fact that featured snippets appear on the first page of the results, they are more likely to get clicks. You want to get ahead of your competition, you see.
Benefits of Search Engine Positioning
Incidentally, positioning when using search engines is an endeavour that consumes a lot of time and funds. So, is it worth the effort? The three primary advantages of search engine positioning are as follows:
- Greater Organic Visits: Search engine placement is one of the cheapest strategies of attracting potential customers to your website. Increased positions on the SERP would mean growing traffic on your site, which, in the end, will translate to better sales.
- Enhanced Brand Visibility and Recognition: By having a regular position in the highest spot, your site will be perceived as an authoritative source and one that can be trusted by potential customers. Search engine ranking can drive more clicks to your page by optimising a page for specific relevant keywords, enhancing the user experience, and improving the quality of the content.
- Competitive Edge: You are not the only business in your niche, and others are trying to secure the first position for a keyword. When you are ranked higher than your competitors, then you get targeted traffic and sales.
Our Services
At Planted Web Design, we are committed to increasing your business’s visibility, boosting your leads, and growing your business. We help small businesses in Perth create affordable and reliable websites that drive traffic. Our small business’s web design services in Perth don’t involve guesswork; through keyword research and analytics, we deliver a successful website. We pride ourselves on delivering a responsive, user-friendly website with the right SEO foundations in place that your business will appreciate.