Why You Need to Boost Your Search Engine Positioning Today
You get millions of results when you type a search query into Google. However, only a fraction of the millions of websites rank in the top results. So, you ask yourself, “How do I outcompete those websites, snag a position in the top spot, and bring in tons of organic traffic?” If you want to know more about search engine positioning and its importance, you’re in the right place.
What is Search Engine Positioning?
Search engine positioning is a subset of search engine optimisation (SEO). Search engine positioning is the continuous practice of optimising a website’s pages to rank higher in search engine results for specific keywords. The goal is to make a specific page dominate a specific keyword.
Search engine positioning gets your website to the top of the search engine results page (SERP) by boosting certain factors. These factors are:
- Content Quality: How informative your content is, the relevance to the topic, and how easy it is to read.
- Page Performance: How quickly your page loads.
- Relevant Backlinks: The number of high-authority sites that link to your sites’ pages.
- Mobile Friendliness: How the page is formatted to the user’s screen size and how easy it is to navigate.
Comparing Search Engine Positioning and Search Engine Optimisation
Although search engine positioning is a part of search engine optimisation, the two have slightly different scopes. SEO is a comprehensive process that involves a continuous effort to update and improve all aspects of a website. It includes both the page-level optimisations that drive search engine positioning and the domain-level improvements that give a website domain authority. SEO includes ensuring the website loads fast and displays accurately across multiple devices, configuring the website’s security, and more.
SEO is great for long-term goals. With search engine positioning, you can focus on critical pages and optimise them. Search engine positioning is a subset of your SEO strategy, dealing with smaller changes over the course of a smaller time frame and getting faster results. To effectively do search engine positioning, you need to have a solid SEO plan in place for your website. You can utilise a positioning strategy to get a relatively low-ranking page on a generally high-performing website to rank higher.
Why is Search Engine Positioning Important?
A recent study has shown that the top 3 results in the SERPs get the most organic clicks. Your content may be invaluable, but no one will get to read it if it doesn’t rank high on the SERP. By utilising search engine positioning, people can find your business when searching for terms and products related to your brand. The higher the pages on your website rank, the more visibility your business gets.
Google’s first page contains various “SERP Features” like featured snippets, video results, “people also ask” boxes and others. This means that improving your search engine positioning isn’t just about being in the top spot but also maximising the SERPs to gain as much organic traffic as possible.
Planted Web Design helps small businesses get found online. We devote time to web search engine positioning and actively work to get your content in high-visibility spots. Search engine positioning not only helps your page rank high, but it can also help you score a featured snippet. Because featured snippets are the first thing you see on the results page, users are likely to click on them. So, you want to beat your competition to them.
Benefits of Search Engine Positioning
Making search engine positioning a part of your overall strategy takes a significant amount of time and resources. So, is it worth the effort? Here are 3 main benefits of search engine positioning:
- Increased Organic Traffic: Search engine positioning is a cost-effective way of getting potential customers to visit your website. Higher rankings in the SERPs help drive more traffic to your website, which ultimately increases sales and ad revenue.
- Increased Brand Visibility and Recognition: A consistent ranking in the top spots will establish your website as an authoritative source and one that users can trust. By optimising a specific page for a set of relevant keywords and improving user experience and content quality, search engine positioning can help rank your page higher, getting you more clicks.
Competitive Edge: There are other businesses in the same niche as yours, trying to land the top spot for a keyword. A higher ranking than your competitors means you get more targeted traffic and sales.
Our Services
At Planted Web Design, we are committed to increasing your business’s visibility, boosting your leads, and growing your business. We help small businesses in Perth create affordable and reliable websites that create traffic. Our small business’s web design Perth services don’t involve guesswork but thorough keyword research and analytics to give you a successful website. We pride ourselves on being able to deliver a responsive, user-friendly website that you’ll appreciate.