What are the Website Design Costs for Small Businesses?
If you’re currently considering whether or not to pay for professional website design services, we have answers to all of your questions. Good web design is an important part of launching a successful business online, helping a small business to stand out against competitors, draw in the right audience, and provide an attractive and functional website
What are the Average Web Design Costs?
The typical website design costs for a small business in Perth differ depending on the design agency, the number of packages, and the client’s business needs. However, an average starting cost of around AU$2,000 – $4,000 is common, with prices varying depending on the type of package and what work needs to be done. For a complete website designed and built from scratch, costs may increase beyond AU$5,000, though this varies depending on the design agency’s packages.
Website Design Packages Explained
There are three main types of website design packages: basic, intermediate, and premium.
Basic
Basic web design packages typically include five pages of customised but straightforward content, including a landing page, services page, and contact form. It also incorporates basic search engine optimisation (SEO) functions, a website hosting platform, and some graphics. This is the cheapest web design package and could cost less than the average AU$2,000 – $3,000, depending on the content.
Intermediate
Intermediate packages include everything included in the basic package, but on a larger and more specific scale. This means more pages, more customisation options, and more advanced functionality. Intermediate SEO features are also more innovative, focusing on customer acquisition and generating leads, along with more in-depth e-commerce features.
Premium
Premium website design packages are usually the most expensive, but also the most unique and advanced. They’re tailored entirely to the business’s current needs and aspirations. The technical and functional features are innovative and complex, with extensive maintenance options. There are also more options for customising graphics to create a unique brand image.
Professional Web Design Features
Website Hosting
A website hosting service provides a trustworthy platform for websites to run on, making them more secure and functionally sound. Digital users are typically impatient, so a slow website that doesn’t serve their needs won’t appeal to them. A professional website package will cover the technical side of web design, as well as the visual.
SEO Marketing
SEO is a crucial digital marketing feature commonly offered in website design packages. A website is a platform for generating leads and sales, so no matter how good it looks, it’s worthless without integrating SEO. Well-written content utilising keywords and following industry trends increases the likelihood of a website being discovered.
Content Creation
The content present on a website can make or break it. It must showcase what the business offers in a way that appeals to the target demographic without being too wordy or complicated. It must also emphasise the company’s unique selling point, helping it to stand out from competitors.
Visual Branding
Even the most basic web design packages include visual branding. Some services offer pre-existing templates, whereas others create custom templates from scratch according to the company’s vision. Even though it may not be the most imperative aspect, creating a visually appealing website is still an important part of the design process in order to bring potential customers in.
Is Website Design Worth the Cost?
One of the biggest challenges that small business owners face is the initial cost of establishing their company. However, creating a website is one essential cost that cannot be neglected. Without a website, a small business cannot successfully establish itself in a crowded and competitive market. A website acts as the primary point of engagement for online traffic, allowing users to find out more information about the business and its products or services.
Website design is worth the cost because a poorly designed website that looks bad and doesn’t utilise crucial SEO tactics will repel potential customers. Small businesses risk developing a negative reputation instead of establishing a credible online presence and effectively attracting digital traffic. Small business owners who employ professional website design see significant long-term returns on investment.
Small Business Web Design and SEO Perth
We understand how important strong website design is when launching a new small business, so our custom web design packages are tailored to each unique business need. You have complete creative freedom, with an array of bespoke SEO marketing, website hosting, and content creation services available.
Planted Web Design helps small businesses succeed online, with affordable packages designed to keep website design costs transparent. Whether it’s a basic webpage or a complex, multi-page site, we can help. For more information on our packages and website design costs, get in touch now.